UrbanThoreau LLC is a consulting firm specializing
in research, grant writing and creating Places for
People. We provide expertise in livable communities,
sustainable transportation and home energy performance.
UrbanThoreau’s work is defined by constant cutting-edge
research. The fruits of our research are borne out
by successful grant writing and program management
services to non-profits, businesses and government
We are a progressive, forward-looking business with
strongly held ideals for the environment and community.
We believe that environmental and community-oriented
practices can become an easy and desirable choice
for individuals. We believe that self-interests can
be aligned with altruistic ideals to improve our environment,
our communities and economic sustainability through
innovative land use, transportation and rational energy
We recognize that transportation is the crucial element
in energy, environmental and livability policy. We
believe that creative 'commuter choice' programs will
be in increasing demand as vibrant urban life becomes
more desirable for living, working, learning and playing.
is UrbanThoreau’s signature transportation initiative
which creates win-win results for all stakeholders
– businesses, employees, governments and neighborhoods
UrbanThoreau is also about high-performance homes.
Our research has revealed that investment in comfort-oriented,
energy efficiency upgrades provide guaranteed high
financial returns. We believe that energy efficiency
investments should be regarded as an integral part
of any family’s financial portfolio, much as
insurance, real estate and mutual funds currently
UrbanThoreau recently wrote a grant to institute
a Parking Cash-Out feasibility study in Madison and
is currently implementing it under contract with the
Wisconsin Department of Transportation.
The firm has recently written grants for the Bicycle
Federation of Wisconsin for a Safe Routes to School
Program (to Trek Corporation), a statewide Bike to
Work Week Program (to WisDOT), a corporate Bike to
Work Program (to Wisconsin Energy), and Hank Aaron
Trail Advocacy Funding (to the Potawatomi Community
Foundation). Two have been funded and two are pending.
UrbanThoreau is currently writing a major grant to
the Joyce Foundation for the BFW to carry out a statewide
campaign for dedicated, long term, sizeable bicycle/pedestrian
funding from the state and federal governments.
The firm’s president, Michael
D. Barrett is active on several fronts
in promoting the livability, sustainability and neighborliness
of his community on the east side of Madison, Wisconsin.