Oh my! NYC transit officials are actually — gasp! — acknowledging supply & demand, off-peak demand pricing and yield management!!!!! They have finally arrived! (That is, arrived at state of the art economics circa 1840.)

Ladies, Gentlemen, we have the technology. We can rebuild transit.

The question is, how long will it take Madison’s transit managers to figure out this simple technique to keep the buses full at hours other than rush?

http://www.nytimes.com/2009/10/22/nyregion/22mta.html?ref=nyregion